It’s All Marketing

It’s All Marketing

Coming from an engineering background, I’m not at all that enthusiastic about the tedium of marketing. Since I’m not too sure where marketing, advertising and sales intersect, I find myself wanting to call the whole field ‘marketing’. I understand that others will find it a rewarding career and mentally stimulating. At one end, marketing is based on research into what customers might want or where there are real needs in society waiting for a practical solution. At the another end are the ads, carefully crafted with technical excellence, designed to engage a customer in a promise. At another end – I don’t see it as linear – someone has to go out and interact with people to make a sale, to close a deal or to make a convert. This probably sounds terribly obvious, but then think about it in terms of; a religious or charitable organization pursuing its membership goals, a political candidate trying to get elected, an academic institution trying to compete for the best students to enroll. And perhaps more specifically, what about one’s career development where it’s important to get the powers that be, the next boss or even the current boss, to understand the value of one’s contributions. Throw in kick starter campaigns, space programs, medical research initiatives and without marketing they just don’t happen. The internet has made a web presence for any cause almost mandatory – it’s basic marketing. The good news is that in our field of endeavor we get to build platforms for just that, marketing, in this general...
Plugin Licensing

Plugin Licensing

(updated May 1, 2015) For those of you familiar with WordPress, you will know that it is supremely extensible with plugins and themes.  Many of these are open source and free, many are available for a fee as Premium Plugins or Premium Themes. Most of the time the prices for these are very reasonable and represent a small fraction of the total cost of a project. However, some vendors of premium plugins practice selling licenses that are good for many or an unlimited number of domains and include technical support for a period, usually 12 months. Web developers can then install the plugin for their many projects across many different domains without having to buy a single domain license each time. This can create a problem for clients. It’s nearly always good practice to update plugins when a security update for the plugin becomes available or if it’s needed to stay compatible with a security update from WordPress. Many vendors provide plugins with automatic-optional updates that makes this easy. Sometimes though when vendors are selling multiple domain licenses to a developer, the client may not be able to access the update because it is tied to the developer’s account with the vendor. In such cases, purchasing a single domain license in the client’s name will often solve the problem. However, another possible solution we’d like to suggest to vendors is to unbundle technical support from upgrades and move to a two tier model. Offer a Developer License as the vehicle to provide technical support and a Domain License as a means to provide access to updates for each client. Vendors...